Never tested on animals
Reduce oxidating stress and slow your skin's aging process
with rich antioxidants and natural vitamin C
Counter first signs of skin aging and stimulate the skin’s cell regeneration
with botanic active ingredients
Keep your skin nurtured and smooth, all day and night
with multiple highly moisturizing ingredients such as aloe-vera, various oils, hyaluronic acid and vitamin E
Strengthen your skin's barrier, keep it moisturized and free from blemishes
HOW IT WORKS
Your skin's safe bet.
We researched what a product can achieve.
We look for the best ingredients to get the desired effect.
We exclude what’s not supposed to be on our skin.
You will get the best products possible.
Focused product selection
As few products as possible, as many as necessary. Get your best skin with a compact selection.
You only get organic ingredients in all our products. Why would you put anything else on your skin?
Recycled glass and paper, waste-reducing production, conscious use of colors - that’s what you get.
Stop the guesswork.
We did that for you.
We holistically look at skincare. You will receive products that were designed through their whole lifecycle. We want you to fall in love with us, not just our products.
SIMPLIFY YOUR ROUTINE
Get more comfortable with the products you use. Easily navigate through our compact portfolio and build a highly potent portfolio of skincare products that fits your need.
CONSCIOUS WITH YOUR IMPACT
Relax your conscience, knowing that you are limiting your CO2 footprint with us. The glass bottles and paper packaging you will receive are and will be recycled. With us, you will contribute a huge part to make our planet a better place to live.
Good for your skin.
Good for our planet.
Your purchase helps to heal our planet.
A significant share of each purchase is donated to charitable organizations, currently the WWF.
MADE IN GERMANY, MADE FOR YOU
Get skincare to your doorstep as you need it.
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You're in good company.
"Use the lotion now more than a year and am very satisfied. I have neurodermatitis and tolerate the lotion very well. Skin appearance has stabilized very much."
THINGS FRIEDEMANN SAYS
I am not the only one, am I?
At some point, I realized that proper skincare leads to healthier skin. But I struggled to find a brand that excited me:
A small set of products through which I navigate with confidence. Intuitive and clear design. High-quality natural products that boost my self-esteem. All that while living with a clear conscience regarding my environment.
So I did it myself and shared it with other men. But then I realized that, while men and women on average tend to have different types of skin, it’s more about the skin condition than the gender. That’s why we are producing uni-sex products at our core.
Be welcome, wander around, let me know what you think.